The Art Direction of Lynked Banner of the Spark
A epic undertaking of combining the frenetic energy of an action rpg with Rogue-like elements and a cozy town builder. This project began with just myself on the art team and soon expanded to many talented team members that spread across the globe. I was responsible for coming up with the initial look and artistic tone of the project, I then helped pitch this to investors and publishers. I managed a team that at it’s peak consisted of 14 artists, and two outsourcing partners. In addition when possible I would create assets, 3D concepts, marketing art, and I worked in conjunction with the Creative Director on the backstory and characters bios.
My goal was to create a game world that felt like it came from a Saturday morning cartoon. I wanted vibrancy and visuals that leapt off the screen. Throughout the project I communicated and guided this vision among our talented in house team, contractors, outsource partners, and publisher at Dream Haven.
Lynked Trailers
Trailers that were created by the talented artists at Half Giant Studios. I worked closely with them on the art direction to make sure our characters and world translated cleanly to 2D animation.
Animated trailer showcasing our 1.0 release on Steam and our release on PS5 and Xbox Series X/S
Lynked Vertical Slice Trailer
This was a trailer created by the Key Words studio: Fire Without Smoke. It was used to show the project at GDC to publishers and investors. I helped with storyboarding, and art directed our concept artists on the illustrated motion graphics that kick off the trailer.
Internal Vertical slice trailer used to pitch to investors and publishers. At the time we were using the internal name “Roboverse”
LYNKED KEY ART
Various art created to promote Lynked, created both in house at Fuzzy Bot and with external partners.
Lynked Art Bible (Selected Pages)
Selected pages from the Art Bible I wrote for both the existing team and people new to the project. In it I outline our Keywords, inspirations and best practices.
Lynked Art Bible (Selected Pages)
Selected pages from the Art Bible that dealt with best practices on environment art and world building.
LYNKED ASSET GYMS
Examples of our “asset gyms” which were a combination of outsource and in house assets. I was responsible for managing and integrating the vast majority of these assets.
ASSETS - CONCEPT TO COMPLETION
Examples showing the process from concept ideation, to finalized design, to in game asset.
MOOD BOARDS
A selection of mood boards created to help give the concept artists a foundation to start their designs.
LYNKED BANNER OF THE SPARK: ART BOOK
Created as a shipping gift to the team, I compiled and designed the layout for this 200+ page collection of the concept art from the game as a thank you gift to the team at Fuzzy Bot.
